In some case, a logo may be repeated vertically or horizontally - which is sometimes referred to as a logo wall.
STEP AND REPEAT BACKDROP SERIES
A step and repeat logo will typically follow a diagonal pattern, resembling a series of stairs or “repeated steps”. If a step and repeat banner was a meal, the main course would be the logos themselves. Ask the Sign Company NYC team for more information on this upgrading option.
STEP AND REPEAT BACKDROP PRO
Pro Tip: In order to completely eliminate the risk of glare and overexposed logos, vinyl film can be substituted with a non-glare fabric. Don’t worry about throwing off your color palette the light gray backdrop will still photograph as a clear, gleaming white. By adding a light gray background to your banner logos, you can greatly reduce this risk. Gray – A plain white matte vinyl can still produce some glare under certain light conditions.Reducing glare is important if you want to keep those logos properly exposed and legible! Matte Finish – In order to minimize the glare from photographer’s flashbulbs your vinyl film should feature a matte finish, not a glossy one.A banner that is printed in two sections with an unsightly seam stitched down the middle is simply worthless as a photo background. Seamless – It’s crucial that your backdrop banner be one contiguous piece.The following qualities are crucial to ensuring that your step and repeat banner looks its best in photos. A media wall featuring logos is sometimes referred to as a logo wall. It is usually decorated with either a vinyl or cloth graphic. This wall can be made from 4-foot sections or can be contiguous to ensure a seamless appearance. The biggest difference being that a media wall is not only much larger but is a sturdy wood-framed wall structure, rather than a simple banner on a stand. Media Wall or Logo Wall – For the largest, televised events such as the Oscars or Grammy’s, a media wall is usually employed instead of a step and repeat banner hanging from a banner stand.
STEP AND REPEAT BACKDROP PLUS
8 x 12 – For even larger events - where groups of 10 plus people will be expecting their turn on the red carpet together - a banner which is 8 x 12 (or larger in some cases) is required, in order to prevent photo snafus that leave those on the group’s flanks drifting through “outer space” without a proper background.8 x 10 – For larger events, where groups of six or more people will want to be photographed together - or there will be multiple individuals and/or smaller groups posing at once - you’ll need a step and repeat that is at least this large.A good photographer can make this size work for all but the largest events by proper framing and controlling the number of people posing in front of it at once. 8 x 8 – This is considered to be the most popular size for step and repeat backdrop.8 x 4 – This is normally sufficient for more intimate events or ones whose guests include many individuals or couples, rather than large groups.The most common step and repeat banner sizes are as follows (all sizes in this article are expressed in feet, btw): How large will your event be? An even more relevant question to ask when determining your step and repeat banner size may be, “How many people will be posing in front of my banner at once”? In order to answer this, you may also think about how large the organizations attending your event will be, because many of them will want photos of their entire group. Much will depend on the size of your banner, including how photogenic it is - as well as how many of those darn logos you can fit on it.
That’s why picking the right size for your backdrop is the first and, in many ways the most important step in the banner production process. When it comes to banners - or any other type of signage - size certainly matters. We’ve said it before and we’ll say it again.
It is normally hung from a banner stand and made from either vinyl film or, in some cases, fabric. It is normally used at the entrance or “red carpet” of large, highly publicized events such as award shows. A Step and Repeat banner is a type of photo backdrop banner featuring diagonally repeated corporate logos.
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